February 13, 2014
Be at the place of influence of your targeted retailer. Whether they buy for the big guys (Walmart, Walgreens, Kohls) or small independent retailers, buyers are out in the market place and shopping competitors to stay on top of trends and get new product inspiration. Try and find out where they shop. Often times they are shopping small boutiques and stores – since many new trends start there. Then, using this intelligence, get your product into that store.