Vanessa supports startups, mid-market companies, and investors in the Food, Beauty and Wellness space. Learn more below.
Vanessa provides business advice and support to early stage founders in the Food and Beauty CPG industry as a mentor or Advisory Board member.
Specialty Areas: Strategic Planning, Financial Planning, Fundraising Strategy & Cap Table Management, Brand Strategy & Development, Pricing, Product Development and Launch, Marketing, Sourcing & Manufacturing, E-Comm & Distribution Strategy, Team building and management.
For startups during Pre-seed to Series A.
For Middle Market Companies
Hire Vanessa as a brand management independent consultant for your growing company. Vanessa steps in to take on special projects to fill gaps during hiring freezes, work overflow, parental leaves or to supplement your current marketing team’s expertise. Her specialty is in company turnarounds requiring brand strategy refinement or repositioning, visual identity refresh, COGS and GM improvement, SKU rationalization, innovation planning, line review preparations, and go-to-market strategy development, and integrated marketing planning. With Vanessa, your company can achieve improved financial performance, process improvements, and stability - all within your timelines.
For VCs & Institutional Funds
As a former CEO of a venture-backed food startup, Vanessa provides a startup operator’s and retail buyer’s perspective to evaluating CPG investments. Vanessa’s passion for and 10 years of mentoring and advising early-stage CPG founders has given her unique access to deal flow that investors may not find through traditional means.