At Retail Path, we understand what it takes to get consumer brands onto national retail shelves - and how to keep them there.

“Millennials and Gen Z are debunking the myth that online and offline are separate. For them, the digital experience complements the in-store environment to create a meaningful shopping experience.”
— Retail Path Founder, Vanessa Ting

We champion brands that connect with the heart and mind of millennial and Gen Z consumers. Our client brands are united by the belief that they can "do better". Do better for the consumer and do better for our world. They build innovative brands that promote healthy lifestyles, drive social impact, and celebrate conscious living.

Founded in 2010 but collecting sought-after expertise for nearly 20 years, Retail Path brings a wealth of industry experience and knowledge. Our founder's expertise and leadership has attracted the brightest brands in retail. 

Our retail sales strategies and tools are proven and measurable. Read our case studies and view our testimonials to learn how we achieve results for brands like yours.

Our Mission

First and foremost, we work with authenticity and integrity. 

We believe that all companies, regardless of size or budget, should have access to the same expertise available to the big-name consumer brands. Namely, what it takes to impress the nation's leading retail buyers. 

We cultivate and champion emerging brands who will, in turn, shape the future of retail. We do this through our personalized approach - because no two retail growth paths are the same. For this reason, you will not find group programs at Retail Path. Each client's program is customized to each business' unique objectives and needs, so that our clients get the most out of their investment. 

Hiring Vanessa Ting was one of the best things I have done to move my company forward. Her knowledge and experience has propelled me into my target markets faster and easier than if I was doing it alone.
— Antoinette de Janasz, Twooth Timer Company