Letters of Introduction and Follow-up Emails to Retail Buyers

Written for retail buyers, by a retail buyer.

Our letters have earned appointments with boutiques (e.g., Kitson), J.Crew, Specialty stores, Target, Walmart and many more.

Our letters use language that influences & impresses retail buyers. 

Purchase 4 sample letters to use as templates. These can be used for Letters of Introduction or Follow-Up Emails to retail buyers. Perfect for post trade show follow up! 

These sample letters and templates applies to all retail channels and industry types. 

Your purchase includes: 

  • Sample Letter 1: For brands with limited brick and mortar distribution and limited sales history, but healthy online sales

  • Sample Letter 2: For brands with some brick and mortar distribution and some sales history and is pitching to a publicly traded company

  • Sample Letter 3: For brands with solid brick and mortar distribution and solid sales history but with limited marketing

  • Sample Letter 4: For brands with limited distribution, limited sales history and limited marketing

  • PLUS 3 BONUS sample letters showing you how to write trade show follow-ups and follow-ups with marketing updates.

100% satisfaction guaranteed. Not happy? Tell us and we'll refund your money (less payment processing fees) or apply your purchase price to our custom letter-writing service. 

I purchased your sample emails and it is GREAT!! Saved me time, money to an agency, and helped me gain sales. This is one of the most cost effective investment I have made!! I love the freedom of adding my own personal touches so the templates were perfect for me! Thanks!”
— A. Vohls, Lil' Sidekick

We will individually craft or edit (choose one) your letter or email unique to your product line and retail story.  

First we collect the pertinent details from you. Then we use relevant retail lingo and our proven "Letter of Introduction" techniques to create a custom letter for your business.

  • 2 business day turnaround from purchase to delivery (please make yourself available for a 15 minute phone call)

  • Use this letter again and again for any retailer!

Need a Letter of Introduction instead? No problem. We can do that too.

Wow, I really love it! It’s a lot more aggressive than I would have written on my own, so I am glad that I hired you. It hits all the points I see as important, plus adds your perspective and knowledge of the industry and how this process works.
— Sarah Wells, Sarah Wells Bags

Supplement it with the Retailer Sales Sheet to make an even stronger impression!